Terrance Kent is an experienced global media information and marketing research executive. His career has focused on managing the operational and cultural transformations of dozens of companies. Achievements include successfully executing merger and acquisitions, and corporate expansion activities at companies ranging from start-ups to complex international organizations.
Having started his business career at Dun and Bradstreet, Terry moved to VNU (a large Dutch media communications company) where he held a variety of executive-level positions and established a successful track record re-engineering and integrating VNU assets in the US. During his tenure he held several key leadership roles, including various President and Group President/Chairman positions. As an original member of VNU’s acquisition and operational management team, Terry was instrumental in the formation and operation (as CEO) of CMR (the world’s largest ad intelligence company) and subsequently was integrally involved in the Nielsen Media Research acquisition.
At the start of the new millennium Terry co-founded Baltic Ventures LLC as a means to advance his activities and global leadership in the media and marketing research sector. In 2008 Terry joined TNS Media and, after the acquisition by WPP/Kantar, was appointed CEO Kantar Media North America. His latest assignment at Kantar was as Global CEO of their consolidated Ad Intelligence business for Kantar Media.
Recently, after many years in the corporate world, Terry has transitioned back into a mentoring and advisory role helping early phase and start-up companies get to their next level of success. He formed The Kent Advisory Group, LLC in July of 2017. To date, Terry has advised several clients in their global go-to-market strategies and actively assisted in acquisitions and subsequent transitions and integrations. His extensive professional network in media and marketing research gives him a unique perspective in business development and the creation of successful strategic partnerships.
Terry belongs to several industry bodies in the marketing and media research space and is a graduate of Lehigh University with a degree in science and engineering.
• Business growth strategies o Marketplace analysis o Business plan development • Planning and operational guidance for global expansion • Asset value enhancement • Partnership analysis and evaluation • Merger and acquisition mentoring o Portfolio expansion o PE/VC relationships • Navigation and evaluation of strategic partnerships • Post-merger integration planning • Talent strategies o Organizational structure and transition planning • Data monetization analysis
The Kent Advisory Group provides hands-on insight and advice to early-stage and start-up companies helping to prepare and position them for the next stage of growth. Focus is on extending the business development and strategic planning necessary to attract financial institutions, partners, and strategic investors. The approach is one of partnership, as part of a client’s existing team, lending advice and mentoring experience from early phase development to potential merger and acquisition activities.